EP 12: What Your Financial Seminar Attendees Really Want to Buy

If you do financial seminars, you probably know Frank Maselli. If you don’t, you’re in for a treat.

Frank’s philosophy is simple (and sound): Give people your value and wisdom, share as much of your energy as possible, and they will track you down to do business.

But before you can help solve people’s financial needs, you need to get them into the boat. And for that to happen, he first connects with them emotionally.

In this episode, Frank shows us why he is among the best in our industry:

• Discover the ONE and ONLY product you ever need to sell.
• How to lead off with a Power Opening and keep the engagement high throughout.
• Why humor can be a tricky tool in your presentational arsenal, and the SIMPLE STRATEGY to make it work.
• Make an intuitive connection with your audience that translates into business.
• Discover the visual tool that works with audiences every time.
• The one phone app Frank relies on for business.

 

Frank Maselli has spent the last 35 years in the financial services industry. Today he’s an author, industry consultant and highly sought-after speaker. But what pleases him most is giving back to the profession he loves. To date, he’s coached and trained literally tens of thousands of top financial advisors.